The Number of Employers Who Offer Fertility Benefits is on the Rise

Fertility benefits rank high on the list of valuable benefits that make recruiting top talent, retaining valuable employees, and reducing turnover easier. Providing coverage for family building options has been shown to increase employee retention and loyalty.

According to a recent FertilityIQ survey, 68 percent of millennials consider fertility benefits when choosing an employer, and 9 out of 10 employees with fertility issues will switch jobs for benefits.fertility benefits

This scenario was very true for millennial, Katie Goad and her husband Adam. They had an 8-year-old daughter and wanted to expand their family. After giving birth to her first child, Katie had surgery that meant she would have to undergo in vitro fertilization (IVF) in order to have another child.

Lacking insurance for IVF, Katie was determined to expand her family without going into debt in the process, so she explored her employment options and discovered that Starbucks offered benefits to cover IVF, even to hourly, frontline workers. Starbucks is revered for being among the first to provide fertility benefits to hourly and part-time employees.

“I was honest with them in my interview about what my goal was, and what my intentions were,” Goad said in a recent interview with Benefit News.

She landed the job and started working as a part-time barista.

In a recent survey, FertilityIQ, author of the extensive Family Builder Workplace Index, found that 73 percent of fertility patient respondents felt more gratitude toward their employer because of fertility benefits, 61 percent said it made them feel more loyal, and 53 percent said it influenced them to stay with a particular employer longer.

“In this tight labor market, millennials are entering the family building years and flooding the workforce. Companies eager to recruit top talent know that offering fertility benefits, paid parental leave, and flexible schedules fosters a great sense of loyalty,” said Patty Stull, Chief Marketing Officer of SGF.

Once Katie qualified for health benefits through Starbucks, she began fertility testing and treatment under the care of Dr. Mark Perloe at Shady Grove Fertility Atlanta.

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Jackie Geilfuss recently submitted an unusual expense report to her employer: $6,285 for the purchase of sperm.  Some employers are covering fertility benefits.artificial insemination

Geilfuss and her wife are planning to have a baby. As a same-sex couple, they face thousands of dollars in costs to conceive a child, including the expense of donor sperm. Struggling with the financial burden, they turned to friends and family for help. Then, a few months ago, Geilfuss’ employer announced it would start reimbursing employees up to $20,000 for nonmedical costs to have children.

“This benefit is life-changing for us,” says Geilfuss, who helps employees manage the implementation of new systems at Akamai Technologies, an Internet services and technology company in Cambridge. “We were ready to be parents a long time ago, but it wasn’t something we felt was feasible. We weren’t in a financial position to do that.” Geilfuss and her wife, Jessica, began fertility treatments this month.

Akamai is among a growing number of local companies that have expanded their employee benefits beyond standard medical coverage, often looking at options to add through the lens of diversity and inclusion. Several large employers now offer new fertility benefits to help single people and same-sex couples start families. Some are adding supports for new mothers, or broadening coverage for people transitioning from one gender to another.

“It’s a really hot topic,” says Liz Spath, a Boston-based benefits consultant at the consulting firm Mercer. “They’re looking to programs like this that really drive culture. Anything that’s family-friendly and lets people bring their full selves to work is top of mind.”

Expanding benefits can be expensive, but there are many potential advantages for employers that do, including recruiting and retaining talented workers, fostering a corporate culture that appeals to clients, and improving their rankings on job sites.

“It does play a role in helping candidates understand what we’re all about and where we place value,” says Sarah Sardella, senior director of global benefits at Akamai, which now reimburses employees for costs of surrogacy, donor sperm, and donor eggs.

BostonGlobe.com, November 14, 2019 by  Priyanka Dayal McCluskey

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